Case study · Investor introductions

Holloway Solutions

Curated 1:1 pitch sessions between active investors and pre-vetted founders.

Monthly founder intake
3.4×
Active fundraisers added Q2
87
Stage-filter match rate
71%
Conversion to paid placement
14%
The storyholloway-solutions.com
The challenge

A two-sided marketplace only works when both sides show up the same week. Cold founder lists were a mess of post-raise companies and tire-kickers, and matching them to investor availability was nearly impossible.

The approach

Saava monitors the venture / fundraising LinkedIn ecosystem — accelerator partners, term-sheet coaches, VC associates. The founders engaging with that content are by definition raising right now. Each lands scored against Holloway's stage and sector criteria with contact attached.

Two-sided marketplaces collapse on timing

We could line up the investor side, but the founder side was always either too late or wrong-stage. Cold sourcing made the problem worse, not better.

Raising is a behavior, not a checkbox

Saava reads founders' fundraising behavior off LinkedIn engagement in real time — the same signal a partner reads in a meeting. We onboard them while they're still iterating on the deck.

The match rate is what matters

71% of intent-sourced founders matched the stage and sector filter our investors set. That's the number that decides whether the marketplace runs hot or starves.

Marketplaces only work when both sides arrive the same week. Saava timed our founder intake to investor availability — that's the thing nobody else solved.
Founder, Holloway Solutions

Run the same playbook on your market.