Builds owned outbound systems for B2B teams — software you keep, not a managed service.
GBV's buyer is a revenue leader exhausted by agency outbound — but most agencies build their own playbook and are the last people to reply to a cold sequence. The team was burning hours scraping lookalike lists that returned competitors and tire-kickers.
They pointed Saava at the LinkedIn voices their buyers actually follow — Clay, Smartlead, Lemlist, and the loudest outbound creators. Every revenue leader engaging with that content lands as an ICP-scored lead with verified email and phone, in the same hour they engaged.
Selling outbound to outbound buyers is brutal. Their inbox is the most fortified inbox on the internet — and cold lookalike lists were dropping every message in spam.
Instead of scraping titles, GBV monitored the creators their ICP follows. Every comment on a Lemlist or Clay post became a real-time signal that the person is shopping for what GBV builds.
Within the first 60 days, the reply rate on intent-sourced sequences hit 38% — eighteen times the team's cold benchmark — and the seven builds that closed in Q2 paid for the year's tooling several times over.
“We sell outbound and we still couldn't crack outbound. Saava routed us to the people who'd already raised their hand — they just hadn't said out loud who could help them.”Founder, Grow Big Ventures
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