Builds owned outbound systems for B2B teams — software you keep, not a managed service.
The challenge
GBV's buyer is a revenue leader exhausted by agency outbound — but most agencies build their own playbook and are the last people to reply to a cold sequence. The team was burning hours scraping lookalike lists that returned competitors and tire-kickers.
The shift to intent
They pointed Saava at the LinkedIn voices their buyers actually follow — Clay, Smartlead, Lemlist, and the loudest outbound creators. Every revenue leader engaging with that content lands as an ICP-scored lead with verified email and phone, in the same hour they engaged.
The cobbler's-children problem
Selling outbound to outbound buyers is brutal. Their inbox is the most fortified inbox on the internet — and cold lookalike lists were dropping every message in spam.
Watching the room their buyers are in
Instead of scraping titles, GBV monitored the creators their ICP follows. Every comment on a Lemlist or Clay post became a real-time signal that the person is shopping for what GBV builds.
Replies, not opens
Within the first 60 days, the reply rate on intent-sourced sequences hit 38% — eighteen times the team's cold benchmark — and the seven builds that closed in Q2 paid for the year's tooling several times over.
“We sell outbound and we still couldn't crack outbound. Saava routed us to the people who'd already raised their hand — they just hadn't said out loud who could help them.”
Run the same playbook on your ICP.
Pin two LinkedIn voices your buyers follow — Saava scores every engager against your ICP and hands you contact-enriched leads.
Start free trialMore stories
AI co-pilot that analyzes calls, updates the CRM, and briefs reps before every meeting.
Pairs founders with experienced investors for high-signal pitch feedback before the real meetings.
Books qualified meetings for tech and consulting teams via fully-managed LinkedIn outreach.